The future of fashion is one that embraces smart innovation and solution-driven designs.
By leveraging technology, we continuously IMPROVE by reducing our environmental footprint, enhancing our relationships and elevating our customer CENTRICITY.
Each of our brands have begun integrating 3D design technology across their assortments. By reducing the number of physical samples created, we are minimizing our shipping costs and associated carbon output. Our teams are better able to seamlessly collaborate with internal and external partners around the world to deliver our seasonal styles.
Digital printing is also expanding in our manufacturing process. The technique accelerates the transition from concept to production by eliminating traditional textile printing. As a result, we are using less water, energy and color pigments in the creation of our prints. WHBM® and Chico’s® denim finishing processes use laser printing and Soma’s Foundations collection features digitally-printed bras and panties.
To learn more about our Innovate More goal and progress visit our Impact Report.
